North London based Grime MC and modern British icon Skepta has joined forces with Nike to collaborate on this September 2018 drop. The Air Max Deluxe Never Sleep On Tour x Skepta is a homage to Skeppys career, reimagining the 1999 Air Max Deluxe that has been ingrained in London culture since its inception this revamp channels the music, ethos and home city of the Artist. This release is littered with subtle nods to his career, boasting a VHS-static style print of the time stamp “12:05 PM JUNE 08 2014” the date and time where Skepta won Best Video at the 2014 MOBO Awards for his break out hit “That’s Not Me” visual. Each time Skepta collaborates with Nike, the result is something that is profoundly personal or inspired by the MC’s success and travels. This kick is a testament to his beginnings, from the silhouette he has chosen to model this on, an urban London staple, to the easter egg paying tribute to his first mainstream success. Think we can all agree he has a come a long way since then, and this kick is just another glaring example of his ongoing success and worldwide appeal. So don’t “act like a wasteman” go and cop yourself a pair at the first opportunity.
DETAILS
Brand
Nike
Category
undefined
Year released
2018
Color
Black
Model
AQ9945-001